Introduction to the Canadian Visual Communication major

What knowledge and skills do students learn in the Canadian visual communication major?

The basic courses in this major are: research and theory courses, visual communication production courses, social media courses, contemporary design issues, package design, publication design, etc. This major will introduce media design and production, social relations, blogs and online media, public relations, popular culture, advertising and marketing activities. At the same time, visual communication is more inclined to interactive design, which focuses on interactive experience and interactive feeling, with emphasis on functionality. However, it also touches on a combination of graphic design, use of colour, and aesthetics. Its media courses include photography, television, film, 3D modeling, new media, etc. From a professional perspective, it mainly includes logo design, advertising design, package design, interior and exterior design, corporate branding, etc. Since designs are conveyed to consumers through visual images, it serves as a bridge between the businesses, commodities, and consumers.

Employment prospects for visual communication graduates in Canada

Employment Directions of the Visual Communication Major:

1. Can work in graphic design, interior design, drafting, exhibit design, etc. in design departments such as advertising companies, design studios, printing companies, home improvement companies, corporate planning and branding companies, etc.
2. Can be engaged in art directing, photography, publication design, book design, product packaging design, web design, web production, flash, etc.
3. Can be engaged in design, design management, art education, etc. in related colleges or educational institutions

The employment prospects of visual communication graduates are very broad. With the rapid development of new media, good designs are needed to attract people's attention. Therefore, while combining the content of the courses and the students' own creative ability, students should also keep up-to-date with current trends so that they can fully demonstrate their strengths.

Job description of a Canadian visual communication professional

1. Graphic designer:
Design layout of print media according to needs
Complete the creative design of graphic promotional materials
Implement VI design development and introduction of company development projects
Complete the overall arrangement of exhibitions and activities, lighting and staging, and atmosphere design
Process photos and images

2. Advertising creative director:
Lead a team to transform abstract concepts into various creative products with visual impact
Develop advertising creative standards and review advertising creatives
Supervise creative process, so that the composition of art and text is in line with brand strategy and creative standards
Maintain client relations

Salary of Canadian visual communication graduates

So, what are the decisive factors in determining the income of Canadian visual communication graduates and how much money do they make each year?

For art majors, a large part of their future salary depends on the graduate's skills and their portfolio, as well as the scale of the employer. The highly developed economy of North America has brought a wide range of opportunities for designers, and it is tremendously dynamic field. Generally speaking, the average starting salary of a graphic designer is $46,000. After several years of work experience, the average annual salary will reach $65,861.